Celebrating 15 Years In Business

This month marks 15 years since Laser Hair Removal at the Bay first opened!

To celebrate and reflect on this achievement, our Owner & General Manager Veronica answers some questions about her business journey so far, what she is most proud of and the challenges she has faced along the way. 

Congratulations on an amazing achievement Veronica, 15 years of LHR. How do you feel about this milestone?
Wow! 15 years - I can’t believe it - seems like yesterday we first opened. I'm actually very proud that we are celebrating 15 years in small business.
What are you most proud of since starting LHR at The Bay & On Unley?
I am proud of many things, but mostly the standard of service that we have continued to provide to our clients. I’ve always believed that nurses are better equipped to understand the needs of our clients and have had suitable training to ensure we provide excellent results.
What do you attribute your success to over the years?
Consistency and the training we have had to ensure the best possible practice. We have had international training that is simply not available in Australia, and I have 21 years of experience in laser hair removal.
What do you enjoy most about the work you do and running your business? 
We have the most beautiful clients and I love seeing the difference we can make to people’s lives. A lot of our treatments are for unwanted hair due to many medical reasons, and we can make a huge impact on someone’s life. Female unwanted facial hair can be very debilitating both emotionally and mentally. It’s surprising how much we see of this in clinic and we’re happy when we see the confidence come back in a person.
What has changed the most in the industry over the past 15 years?
The laser hair removal industry has become a commodity sadly. The chains and franchises sell laser hair removal incredibly cheaply to lure customers in for their other services. The standard of the laser hair removal service is inadequate as they do not invest in the right staff or training. We have never tried to compete with these chains as we believe we only want to offer a premium service.
What are the greatest challenges you've faced along the way?
Definitely Covid. This was a very unsettling time for us. Particularly in 2020 when we were closed down for nearly 3 months. The not knowing when we could reopen was the hardest part. I feel very grateful that our business did survive and even more grateful for our incredibly loyal clients. Thank you for all of your support always.